Running you own job board is an exciting business and indeed and interesting industry to be part of. But it isn’t without it’s own set of pitfalls that you should be aware of.

Choose the right hosting solution

Choosing your hosting is of paramount importance.  Many people who want to start their own job board will go and buy the cheapest suitable hosting. Hosting is hosting, right? Well the answer is both yes and no. Selecting the right hosting is important because search engines look at  where and how your site is hosted and use this to determine the importance of your site thus effecting your rankings.  Cheaper hosting can come in a variety of disguises so when choosing a hosting company I would consider a few aspects.

What is you target market and where is the server located?

Search engines will take into consideration where the server is located and indeed where the domain is registered in order to rank it for the market it servers. If your target market is the US then choose a server located there

Dedicated v’s Shared Server / IP

Hosting your site on a dedicated server tells the search engines one thing. That your site is important enough to warrant this outlay, this would be the best option but an extreme over-kill in most cases. In most cases you should ensure that you have at least a primary domain with dedicate IP. Even if this is on a shared server the message it gives the search engine is that it has its own dedicated space.

Support

Make sure your hosting company has good support (you will need it). You can always check this by visiting their site, a good indicator is if the company has it’s own ‘online chat’. If they do then try chatting with them and see if they can answer your questions. This will give you a good feeling for how the company operate.

oneJobworld provides dedicated hosting with dedicated IPs on primary domains. Take a look at our products

Be prepared to add valuable content every day.

Your site will need to become a resource for people looking for work in your chosen niche. Having a job board that ranks well in Google is good enough to start earning money. However in order gain more traffic and become no 1 for your niche you will need to add valuable content and update the site with new information everyday.

Faceless job?

Don’t fool yourself into thinking you can set up the job board, get good rankings and you can sit back and count the money. The third and last important aspect you should consider is that you need to remember that running a job board is not a faceless job. You will need to talk to potential customer and possibly meet them face-to-face. It’s the same as doing business in any other industry, much of the business is done face-to-face.

Calling potential customers will also be a big part of it read cold calling for job board promotion it will give you and idea of what you will have to say to prospect in order to ge them as clients

Cold calling is perhaps the hardest element of growing you business. Cold calling to promote  running your own job board franchise is no different to cold calling in general. I gave this article to the Jobs in Ireland franchise holder you can see there are over 75 employers now advertising. You can cold call successfully to grow your business even during the toughest of economical times. Here are five steps.

1. Firstly I do my research. Find companies that should be interested in my product or service. Look at the website and identify the people resonsible for recruiting.

2. Write down some key points you want to get from the conversation.

3. Make the call. Firstly I insure I have the right person, talking to someone uninvolved with the sales process will not help. You should try and get the decision maker as this is the person who signs the checks. If you can’t get this person then make sure the person you speak to has some influence in the decision.

3. Introduce yourself and come straight to the point. Nobody likes sales people who are wasting their time on the phone, so cut to the chase. If you tell the listener who you are, the purpose of the call and offer some benefit for them to listen on you will have earned the right to continue.

Example: ‘Hi my name is Mark I’m the sales director calling from salesjobsinYork.com we are a job board and have thousands of registered job seekers looking for sales jobs in York. As a company hiring in this field, would you be interested in finding out if some our talent would be suitable for you?’

- This might be a bit ‘long winded’ but it is very natural and focuses on benefits to the customer. By finishing with question you are encouraging the listener to speak. Don’t make the mistake of talking before they answer. They will feel stupid if they don’t reply and will come with a response quickly. If it’s a Yes, then continue if it’s a No thank them for their time, get as much information about why they are not interested perhaps you can answer some objections and turn it into a Yes. If you can get their email to follow up all the better.

4. Assuming you get a Yes, they are listening. I would give them your USP and back it up with a testimonial. For example, “We are number 1 in Google for keywords ’sales jobs in York’ thus we get a load of traffic from people specifically searching for interested in this, our candidates are highly qualified. XXX company started using us 2 months ago and have reported an increase in the quality of their candidates. Would you be interested in trying us out?

5. Here you can make them an offer, be it a free trail, of reduced price trail etc. They’ll either go for it, want to think about it or say no. If they go for it great. If they want to think about it, give them a deadline on your offer and follow up with an email and phone call nearer the deadline. Try to answer any objections they may have and turn it into a Yes. If it’s a No, try to find out why etc.

oneJobworld franchise owners get a detailed ‘map’ on making cold calls, dealing wth objections and closing the deal. Interested in running you own job board? Then Contact us Alternatively if you want a customised cold call plan for your business then again Contact us